The project involved conceptualizing, designing, and building an engaging and informative website experience page within an internal CMS tool. As the lead designer, I spearheaded the entire process, from ideation to implementation.
Utilizing my expertise in user experience (UX) design and visual design, I created wireframes and prototypes to establish the site's layout and functionality. To maximize the impact of the Women's Coat Guide, I extended the design to create cohesive and eye-catching marketing materials. I adapted the visual elements to design compelling email campaigns that effectively communicate the guide's highlights and entice readers to explore further. Additionally, I created attention-grabbing social media posts, incorporating the key features and benefits of the guide, while ensuring consistency across different platforms.
Throughout the project, I collaborated with stakeholders, including the editorial and marketing teams, to gather input and align the website's objectives with their requirements.