Mother's Day Gift Guide successfully incorporated a product-centric design based on data-driven insights. Based on thorough analysis of previous years' data, the goal was to enhance customer engagement by prioritizing product imagery over aspirational visuals, while still maintaining a visually compelling and engaging layout.
In terms of design, I employed a strategic combination of typography, color schemes, and layout elements to create a visually engaging and cohesive experience.
The final Mother's Day Gift Guide successfully balanced a product-centric layout with compelling design elements, resulting in increased customer engagement and sales. The data-driven decision to prioritize product imagery proved effective, as customers were more likely to interact with and make purchase decisions based on the presented products.