Due to the absence of editorial imagery, our team faced the challenge of creating a visually appealing gift guide that would still resonate with our target audience. Recognizing the importance of compelling visuals in capturing customers' attention and driving conversions, we decided to prioritize product imagery while maintaining a visually enticing design.
To ensure a compelling design, I strategically utilized typography, color schemes, and layout elements to create an aesthetically pleasing and cohesive visual narrative.
Throughout the project, we closely monitored user engagement metrics and click-through rates to assess the effectiveness of the product-centric design approach. The results were highly encouraging, with higher levels of engagement and click-through rates compared to previous gift guides that relied on aspirational imagery.