During my time working with Yeti, I’m particularly proud of my involvement in designing printed postcards and ads for key campaigns. I was tasked with creating visually striking postcards that not only adhered to Yeti’s brand guidelines but also resonated with the audience on a personal level. The goal was to produce high-quality print materials that captured the rugged, adventurous spirit of the brand while maintaining clean, modern design aesthetics.
I approached the project by collaborating closely with the marketing and product teams, ensuring the design aligned with overall brand strategy and campaign objectives. I also paid close attention to the details of color accuracy, typography, and layout to ensure the printed pieces translated perfectly from screen to print, considering both visual appeal and functionality. By ensuring consistency in color and messaging across both digital and print platforms, I helped Yeti maintain a cohesive brand presence.